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Finding a prize in the bottoms of cereal boxes is a happy childhood memory for many of us. The cereal was secondary to the prize, and whether or not the cereal had a prize determined how much we begged our parents to but it. The little trinkets were highly motivating, and made for very successful marketing, despite the fact that they had almost no value.
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Chances are it's been at least a year or two. More likely it's been ten or twenty. Once ubiquitous, the humble cereal-box toy has nearly disappeared from the aisles of grocery stores around the world, putting a quiet end to a story that's very nearly as old as breakfast cereal itself.
Then I forgot to write it. There, now this looks like a paragraph. Below: Three cereals from three decades that each came with a horror-themed freebie.
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Last year, Cracker Jack got rid of physical prizes inside their snack boxes. It was the end of an era. Now kids get some kind of download, or have to scan a QR code with their phone.
Until my sixth-grade Health class, I always just figured Count Chocula was considered one of the five main food groups. More often than not, when a glorious unopened box of cereal sat on the shelf with that eye-popping picture on the bottom left corner announcing to the world it held a treasure from the General Mills Gods inside, your morning breakfast turned into a goddamn win for the rest of the day. Pulling out your mystery toy from the breakfast treat you valued as much as air felt like a victory of sorts; especially if you had siblings who always tried to beat you to the cereal prizes. Admit it.
Original old cereal toy, i think it's a FISH? Move the letters into position to arrange them into words. They are in good condition with light wear.
Cereal box toys became a staple of breakfasts dating back as far as the s. However, over the years little bonuses like these have all but become extinct thanks to lawsuits. You can take the toys from our Cap'n Crunch, but you can't take away our memories of these 27 ridiculously great goodies. If it were just your run-of-the-mill plastic acrobat, we'd say, "meh.